Landing page, business website or product catalogue: which one do you need?

The right website depends on one question: what should a visitor be able to do? Understand one offer, trust your company, browse your products, or use a tool. Each answer points to a different kind of site.

The four types at a glance

Choose a landing page if…

• You have one main thing to sell or announce.
• You need to be online quickly and cheaply.
• You’re running ads and need somewhere focused to send people.

A landing page is not a lesser website. It is a focused one. Many businesses start here and add pages later.

Choose a business website if…

• Customers need to trust you before they call: contractors, clinics, consultants, workshops.
• You have several services and past projects worth showing.
• You keep answering the same questions in chats and calls.

The Miew Construction website is a good example: an interactive floor plan and before-and-after photos answer questions before the first call.

Choose a product catalogue if…

• You have dozens or hundreds of products.
• Buyers want to browse, compare and ask about specific items.
• You keep sending the same product photos or an outdated PDF.

See CSY Fireworks: around 120 products in three languages, with filters and search.

A catalogue is different from an online shop. Buyers enquire rather than pay online, which suits wholesale and made-to-order businesses.

Choose a custom system if…

• Staff copy the same data between spreadsheets, chats and paper.
• You need logins, roles, or records that change every day.
• A process eats hours every week and only one person understands it.

Still between two?

Pick the smaller one that solves today’s problem. A well-built site can grow. Still not sure? Ask a question and you’ll get a recommendation.